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Isabela Capeto Debuts Perfume

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By: Jamie Matusow

Editor-in-Chief

For her entry into the perfume world, Brazilian fashion designer Isabela Capeto wanted something as original as the clothes she’s known for. She partnered with Brazil’s Perfumaria Phebo and Carmita Magalhaes from the French perfume house Mane to create what’s touted as Brazil’s first luxury perfume (30ml bottle; $80). The exclusive bottle, inspired by Capeto’s logo, won the Worldstar worldwide design award for best perfume packaging in 2007. The button-faced red doll pays tribute to Capeto’s constant inspiration in her childhood and the extensive use of embroidery throughout her collections. Even the website is adorable. The fragrance is available at Isabel Capeto boutiques in Brazil and at Bendel’s in Manhattan.

More info: www.isabelacapeto.com.br

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